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Christian Hermawan

BRAND POSITIONING & CONSUMER RESEARCH CONSULTANT

Produk Anda bagus.
Tapi kenapa pembeli yang tepat
belum ketemu juga?

Your product is good.
So why aren't the right buyers
finding it yet?

Saya membantu brand Indonesia menemukan positioning berdasarkan insights konsumen.

I help Indonesian brands find positioning grounded in how consumers actually think, not internal assumptions. Results ready to execute right away.

Ngobrol Yuk Let's Talk

Pengalaman Saya

My Experiences

LazadaKitabisaTraveloka

Brand yang Pernah Berkolaborasi

Brands that Had Collaborated

GoogleMetaDanoneIndofoodAIASuntoryMayoraSummareconBTPN SyariahOrang Tua Group

About

Data hanya berguna jika bisa jadi tindakan.

Expensive research, thick reports, decisions still made by gut feel?

Halo, saya Christian. Pendekatan saya sederhana: membantu Kamu memahami konsumen agar Kamu bisa membuat produk dan strategi yang efektif.

Hi, I'm Christian. In 15+ years of consumer research, one pattern keeps repeating: brands have data, but don't know what to do with it.

Berpengalaman menangani perusahaan teknologi global maupun bisnis lokal, saya mengerti bahwa setiap konteks berbeda. Kamu tidak selalu butuh teori yang rumit, tapi jawaban yang jelas untuk masalah bisnis Kamu.

I'm not just a researcher. I'm a partner who sits with you and makes sure the research we do leads to positioning that's concrete and ready to execute.

Dengan semua pengalaman tersebut, saya dapat membantu Kamu mengurangi risiko dan melihat peluang bisnis yang tepat.

Experience at Lazada SEA, Kitabisa, and Traveloka taught me that the Indonesian context is unique. All my recommendations always start from real fieldwork.

Christian Hermawan Brand Positioning Consultant Jakarta

Christian Hermawan

Brand Positioning & Consumer Research Consultant

Services

Mari Kolaborasi

Let's Collaborate

Solusi berbasis riset untuk membantu brand Anda menemukan positioning yang tepat.

Research-based solutions to help your brand find the right positioning.

🎯

Brand Positioning Package

Brand Positioning Package

Dari diagnosis sampai validasi. Saya riset konsumen Kamu, identifikasi gap, lalu bangun messaging yang siap dieksekusi.

From diagnosis to validation. I research your consumers, identify the gap, then build messaging ready for your team to execute.

🔬

Consumer Research

Consumer Research

Qualitative dan quantitative, end-to-end atau standalone. IDI, FGD, usability testing, brand survey, pricing study.

Qualitative and quantitative, end-to-end or standalone. IDI, FGD, usability testing, brand survey, pricing study.

🎓

Training & Mentoring

Training & Mentoring

Workshop half-day atau full-day, plus mentoring session untuk marketer dan researcher yang ingin naik level.

Half-day or full-day workshops, plus mentoring sessions for marketers and researchers who want to level up.

Insights

Insights

Tulisan Terbaru

Latest Articles

Catatan tentang pasar Indonesia, brand positioning, dan perilaku konsumen.

Notes on the Indonesian market, brand positioning, and consumer behavior.

Baca semua di Substack → Read all on Substack →

Masih menarget semua orang?
Mari kita perbaiki itu.

Still targeting everyone?
Let's change that.

Mulai dari diskusi 30 menit. Gratis, tanpa kewajiban apapun.

Start with a 30-minute conversation. Free, no strings attached.

Hubungi Saya → Get in Touch →
📱 WhatsApp 🔗 LinkedIn 📓 Substack